Automotive strongman Ferdinand. Piech has achieved great success, but the 72-year-old car story is far from over. > ABR Xinhua South
a shift in the best moment. If given a terrible popping popping sound, then we can not touch these novice very long shift lever has. gave me two incomplete Daimler cars. I will wreck two cars can be assembled into a short driving the car, and then posted the Salzburg in the car license plate S201. This is the sky blue cars cars, has also in the Porsche museum in Stuttgart to see. a real person to finish college. April before the cars life. In the outgoing chairman of the Volkswagen Group, he is so emotion: Then I will feel very quiet and boring. in the target has been achieved in the state, I will not have any passion, on the contrary will feel a huge emptiness in mind. Rui De Ti Bi mass chairman ousted before, and then a battle of wits with the successful Porsche off the initiator of the acquisition of Volkswagen chairman of mm56-year-old Porsche Wiedeking (Wendelin Wiedeking).
Porsche acquisition Volkswagen has been scarred, Ferdinand. Piech Porsche will eventually be acquired by anti-money in the two families, the debt will be small shareholders to bear. He made the successor of the Porsche and Piech families Porsche family united at the last minute together.
Ferdinand. Piech is known as . Ferdinand. Porsche created in 1931, named his own automotive engineering company, began producing in the late 1940s, the brand Porsche (Porsche name translated as super sports car.
Ferdinand. Piech After graduating first in the Porsche company, and later in the Porsche and Piech families who will lead the Porsche family company actually had a tremendous internal strife. He said: . Then a clique, you said I said East West, struggled all came chaos. McNair's management. He then handed over all their lives Audi and Volkswagen. His conclusion: disputes, makes me think outside the family to prove himself. I firmly believe that at the time, I went to Which car company can succeed only if the family of my dear I'm not sure the company in power. . Piech has achieved great success, but the 72-year-old car story is far from over. in the people think and act in the future.
technology
development of the whole technology is no doubt galvanized my glittering career
an important time in my Porsche with the idea of stainless steel to make cars very attractive me. to improve the 911 series, the tail using double-sided galvanized steel plate, the cost of production only increased 74 marks, we can create a perfect rear.
Forman, chairman of the Porsche was not considered worth the money, so he does not agree to use galvanized parts. Two years later he faced enormous problems, from the rattan-based Garmisch n Pa Xing been calling that place calls, so he had to change views, and even ordered the most expensive method of quenching galvanized. Since 1976, all Porsche models are made of galvanized steel sheet, as the world's first full-galvanized steel sheet used car company.
Over the years, the Audi 80 in terms of failure and customer satisfaction statistics are very satisfactory. But there is one exception: corrosion resistance. Audi's old painting equipment, spray painting done during the preparatory work is not good. If bad luck, it may begin two years after the paint off, the car began to be corrosion.
When we reached with the Porsche 924 model line, ready to give this Audi sports car factory in the Ka Sumu production, Audi won all galvanized materials with a good chance the car. new Porsche models get better, we get a new technology, can be galvanized steel equipment on the Audi models. The first three generations of the Audi 100 (since 1982) is the first Audi to use galvanized materials.
we are full of Audi is excited to be Audi on the market impact. In the past, if people bought the Audi and then immediately sold, taking into account the depreciation rate of 30%. Since the all-zinc technology, the depreciation rate of Audi and Mercedes-Benz cars down to, is 15%.
Volkswagen pursued full galvanized opposition to the principle, until 1993, after I went to Wolfsburg, only changed. as technical staff and managers, developers, technology is no doubt the whole galvanized I have an important glittering career.
naming
I think this kind of performance car, the name can not have any weak component
Audi the best place is that it has in some ways irreplaceable and unique features. such as the area most important in the car full-time four-wheel drive technology, is known to be the world's Quattro four-wheel drive.
now I'm convinced that full-time four-wheel drive is a high-power cars indispensable technology. It is as time goes on, I changed my views on the understanding reached before. When I was a kid, Uncle Philip had witnessed the process of developing cisitalia car, he said the sentence was total words echo in my mind, Jensen sports car company has launched four-wheel drive technology 4WD vehicles when the lead precursor.
Walter. Telei Ze (Walter Treser) is not life and began to live to the project leader, he first made quadro the name. I think this kind of performance car, the name can not have any weak components. After several rounds of discussion, we finally decided to use the name in lower case quadro.
when we finally get from the parent company, Volkswagen approval, you can put into quadro, we fully resist their views against the quadro name. They think they should named CARAT, as a if we really used the car CARAT name, then it will experience how painful and difficult process.
design
final solution should be decided by the designer, and then we reached a high degree of consensus
early years I do not value the body shape design. I Lemond. Levy (Raymond Loewy) interested in the slogan (products.
When I Audi R & D department responsible for the entire time, shape design is not the bright spot of our brand. my predecessor, Ludwig. Klaus technically rich and bold imagination, but is conservative in form and design to follow the established rules.
submitted to my design style, I will not always be satisfied. I would certainly clear that, but I never talk about everywhere else they like the style . The final solution should be decided by the designer, and then we reach a high degree of consensus.
management
only one person does something to report, he only need to report to me
Dr. Hahn became my boss in this 11 years, our relationship is dull, to maintain a certain distance of each other. at the beginning, he wanted me to each other > I think Hahn recognize me as the capacity of technical personnel and doer, that I played in the group a very important role. But sometimes he can not stand one hundred percent of the Piech style. indispensable and people can not endure the contradiction between the decisions of his relationship with my ups and downs.
In addition, Hahn's hierarchy is very heavy. even then I have served as Audi chairman, I must also go to Wal-weekly Wolfsburg trip to Audi's case for an hour to his report. My life has never been required of others such a formalism. I think under normal circumstances, only one person does something to report, he only necessary to report back to me.
learning
to defeat the Japanese car manufacturers, we must first learn
models is not certain, but some people's behavior caused me to interest in Japan. Some of the reasons is because some of my special experience.
responsible for the procurement of the Audi, I love the letter with the Japanese company's sales leader signed a multi-year supply contract for us by them provide carburetor. love letter to the company fails to comply with the sales person in charge of Japan's practice, he is the only one in the presence of signed. Due to an oversight, he signed a below cost even.
meet this , any attempt to seize a European supplier Chamber of Commerce even the smallest opportunity, through additional terms, the price re-adjustment back. However, throughout the contract period, the Japanese have always abided by the contract price. In the subsequent During the talks, that the presence of people who sign a contract at that time. I see, he was demoted to a carburetor's general staff, in their own businesses from scratch.
In addition, I am most impressed the Japanese in the 20th century, 70,80 the understanding and practice of service. In their view, the service is only natural, but also to fine detail. the more we appreciate the Japanese business culture in this, the more clearly see that Japan declared war to Europe and the U.S. economy. In order to defeat the Japanese car manufacturers, we must first learn, first, to learn their productivity and product quality.
negotiations
procurement negotiations, which requires the knowledge engineer also need to improve the effectiveness of entrepreneurial wisdom
the fastest way is to start from the Group's purchases. At that time, we almost can not imagine, can be made to all parts supplier requires a 15% reduction.
as Audi Chairman, I am directly responsible for the purchasing department, every year I try to perform two or three difficult personal purchases. For example, ABS system, I would like to purchase price of the most suitable Germany ABS. German supplier of ABS Bosch and Carlos Tevez has, at the early stage and we have carried out two consultations. the parent has signed the contract with Carlos Tevez, but I did not hurry to settle down, but first inquire into the situation around. I learned that BMW also talk to them to try to master the channel got the news in time. BMW's negotiations with Carlos Tevez is very hard, but eventually were able to negotiate.
when I know the shot: Carlos Tevez The prices are close to the bottom line, and Bosch will not want to be the third time loser. I started the negotiations and Bosch. In this process, we need the knowledge of engineers, entrepreneurs also need the wisdom. The former know how the ABS system operation, after who know the company's internal political mm if the same industry, a company has won twice, and another was defeated twice, the boss would say what? these things are linked to each other.
result, Audi Carlos Tevez's price to buy the original Bosch ABS system more expensive, thus saving tens of millions of money.
enthusiasm
do not blame anyone, always ready to be about the sudden exit from
In 1988, Jose. Ignacio. Lopez (Jose lgnacio Lopez) has a reputation. as Opel belongs to General Motors head of procurement, the hard-line Basque style has made brilliant achievements. Lopez's value lies in his constant pursuit of rationalization of the way of thinking, and his work to establish models and procedures.
1992 In the fall, a strategy meeting in the Group, I proposed that I have never met the Los Pace Volkswagen Group as head of U.S. candidates. I need is an engineer by training and procurement experts. he is not engaged in research and development of the kind of technical staff, but he knew from technical development to the production of all the processes. < br> Lopez impressed me most is his enthusiasm and constant like the monks have the intrinsic strength, I am of course not to pursue the cult of the individual, but also the cult of personality has always been resisted, but Lopez that the ability to inspire others to work, I am really amazed. He can make people feel that the world no better than work, more noble thing. He not only affect his employees as he did wear watches, but this attitude will affect every detail and every pieces of specific transaction. a group effort is not focused, the body inclined back in his seat to look into the audience on the hard work of the team, the effect is amazing. he was brave in the end is how people across the fire for it?
In any case, Lopez is able to strongly influence the person dealing with him. He made me firm in my belief, although this belief I have long had been: Do not blame anyone, always ready to respond to sudden the exit, in the final moments of life do not leave any regrets.
cooperation
I no objection in principle very large enterprises and small professional companies jointly developed in a particular field that
in 1993 and two years of turmoil in 1994 years, the Group's top-level fundamental changes have taken place. I wanted to address immediately after taking office Swatch thing. Two years ago, Volkswagen has been the founder of Swatch watches with Nicholas. Hayek (Nicholas Hayek ) signed a contract establishing a joint venture.
jointly developed and promoted this mini-car should have a the shackles of ideology.
In principle, this is certainly correct. For a large enterprise with a small professional companies jointly developed in a particular field, I am no objection in principle, and I think this is consistent with the times and is willing to consider. However, under special circumstances at the time, our business due to poor profits tired, need to boost morale in all aspects. If we now introduce the joint venture's our R & D team will be a sad signal, which is to say: you can not afford independently, so we had to ask the great success of the watch to help the Swiss.
In addition, I do not agree is already in pre- Swatch car research and development stage of technical design. can not provide such a short wheelbase car should have the feature. In my opinion it is the elephant in the skates, even a well-designed tricycles can not match. for now The SMART car, I think it is toys.
products
only the diversification of products in order to make a brand
with charm and charisma to Fort Worth when I took office, Volkswagen 28 kinds of models .9 years later this figure had reached 65 species, but still not cover all segments of the market model. extensive product line gives us the ability to produce luxury cars from the universal to all models. Only product diversification in order to make a brand with a charm and charisma to dynamic, of course, just blindly expand the product line, but not in the product into their own characteristics and emotional factors, it is meaningless.
Obviously, the more solid the more broad based, the greater the room for upward mobility, the more likely we can come up with exciting vehicles. This reasoning applies equally to conservative business.
behind the brilliant model series to ensure that its economy is the most critical elements of platform strategy. Based on this foundation to ensure the economy, can develop, produce a lot of new models, or so many new cars need is astronomical budget. platform strategy is not a Volkswagen or my own invention mm than other companies we only understand this concept more fully, using them better.
feelings
listening and reading of the role I see far and if I
think of what purpose, I will go straight to solve the problem directly and do not mind the situation around me. around, because I have a limited field of vision and feeling uncomfortable, and I just focus on the most essential issues only.
I watched and observed that the main access to the heart through the actual feelings of the people, listening and reading to me the role played by far and watch. I watched, and then from the heart to produce a natural association in the mind Such thoughts will guide my thoughts and plans.
the highest level in the company is impossible to always keep on good terms, the best result is nothing more than everyone do everything we can, and do all we can is not necessarily harmonious. < br> I've always believed that the situation would rather not meet the dismissal of a senior manager of the company not to take the risk of increasing weakness, it will lose thousands of jobs.
team of disaster events
messenger should be immediately after a problem solver
whenever I enter a new field, only the first right to form a team to track things.
21 years working in the Audi , I have always done the work to only those who can solve it. in Wolfsburg, I spent a few years time, given all the things that only those responsible, appropriate and capable people.
the beginning of the scene when the company faced problems as everyone ran to the fire scene, just look at the raging fire, but do nothing. Now this phenomenon disappeared, at least in the Wolf Wolfsburg and Ingolstadt is so. My habit is the messenger of disaster after the incident should immediately see a problem solver.
more in the coming year, I am always at work, team spirit, my grandfather is our example. in Ferdinand. Porsche side, five or six years of my colleagues have formed a closely trustworthy, creative team. in today's Group of companies, the meaning of teamwork is more than was to be widely used, but A core group has always made me the most reliable.
order to break the only department heads to answer questions of the old higher level of habit
As an engineer, my creativity is not to develop their own ideas, but adept at a variety of different fields of creative ideas together.
this end, first with the different departments and different levels of a lot of people to discuss, ask the right questions. It needs to break under any circumstances be only the department heads answer the question of the old higher level of habits. When I was directly in contact with a front-line employees, some departments under the authority of the leadership will feel slighted. I think that this manager is equal to artificially create obstacles to access to information for their own, because he wants to the form of top-down pyramid, to solve the problem, rather than down to earth, standing problem really happening on the ground.
, of course, the actual R & D engineers have the technical creativity and the leadership of their own between, there is a tension . the invention of a new superior general, he developed his employee may be hindered. the more I discover themselves in terms of connecting to different clues to increasingly feel the talent is not important inventions.
I Volkswagen in recent years, the week only at the 13-story office until a few hours, because there can not reflect the company's real life. real life outside, in the Research and Development Department, vehicle test department and design department, where to get all those ideas are stored and then combined to form some sort of.
this is a question asked, question, think, test the integrated management of the process, while at the time a sense of urgency. I question and response so that we understand, my wish is to drive business forward, certainly not considered personal interest, it is because I really like cars, always like a good idea can always do more and more cars I was excited, so I maintained a parallel development work and interest.
test
is as important as design and testing of two
a car for the company's research and development, design and test The two aspects are equally important. If they do not test in this series, Volkswagen's board of directors will not approve a new model into mass production. In general, I direct contact with the car key in the four two occasions.
summer and winter test test generally held each year 3 times, each time testing 2 to 3 days. The main task is to test whether the test sample can be put into series production car, R & D department must demonstrate that new models from the production to the sale of real practical. as a has been called the This test can often be exposed to the problem.
later, in Germany there will be a small comparison test, usually arranged together with the implementation of factory inspections. We proposed in this test and discuss emerging issues and The solution can also discuss whether to approve the application for production quality assurance department.
to open a different car every day at work and home from, ten important to me. I almost every day for a car, continuous to front part. the decision to postpone the commissioning date of the next is not easy, but for the defects found at the last minute, I have to fix it, not laissez-faire.
surprisingly, so we use every day the car appeared better or worse some of the factors, is often trivial details.
my personal preferences so that people with time, then we must be on quality to compete against Japanese cars. the body is the most intuitive process that some of the quality of good or bad.
when everyone said, the Japanese processing technology in the gap on the exact half than we mm. I do not want to accept this fact, so I called several, including Wei Zhibo, including experts take the trouble of producing the final grinding process to achieve through more a more precise requirements and the application of the first in the Audi. Now our entire group to achieve this level, and not a process more.
too typical, general manager of sales personnel may be unable to look to indulge in one of the global
I once believed, by a sales specialist will serve as leaders Audi brand is good. The reason why this view is that the right to sell the company for many years Audi has been under the control of Volkswagen. So, for me, sales of particular importance. then I think, a car should come from either the company's president, R & D, either from the sales department.
limit the scope of today, I even smaller: he must come from the technology sector, or R & D department, production department of the technical staff; he must be the body love heart car (rather than a short time to learn some car knowledge); he must be able to envision the situation after ten years; he needs a technical foundation, so as to further develop the corresponding imagination and ideas.
sales always like to sell their products compete with some of the latest techniques. an over typical sales personnel may be unable to indulge in them look a whole. However, the Audi is not a short-term needs.
contact with the customer service
more closely, the customer more easily forgive minor defects
1990 car sometime in the mid, I want to know who our new car customers Wolfsburg extraction is how to think. they do not For any practical reasons, or to save money, they want to extract the new car, new cars, the birthplace of some of their special experience, they are a great time and is ready to take the time to mm this is a good customer ideals. put the car customers, and then should be more determined Volkswagen Group customers.
me to the automotive industry as a full service industry, it has many opportunities to establish contacts with customers. If contact with customers more closely, the customer more easily forgive the small car problems or car company organizational error. is to allow customers to buy a car with the only contact with the brand, or making customers feel always in a comfortable, friendly, courteous service family, this is a big difference between. Customers should be able to get car companies long-term return visits and consultation, a car should not be the end of the link between the two, which is a broader, more flexible service issues.
first step, we want to build a decent car to mention center. Although two parked cars in the glass tower to be taken as a sign of the Motor City, but the car center to build a good idea to mention the wonderful early provided a way independent of the car itself.
brand
brand itself is important for development, the development should not be blocked up the way
Phaeton (Phaeton) name surfaced until the last minute. It is indeed Volkswagen launched the brand in the level of the first car.
a global market of any car brand, to be able to provide all levels of the models. Volkswagen brand must also provide low-level models gradually in order to upgrading of the requirement for the customer service. Passat has the power to require the customer to provide him with the Volkswagen brand models a level higher.
In addition, the development of the brand itself is also very important and should not be blocked up the development of their own way. especially as such a big Volkswagen brand, we must continue to expand, to a higher goal. for the whole team, this is a great spiritual support.
As for Volkswagen's Audi brand brand eroded topic, only Mercedes-Benz and BMW talked about this before, do not call outside the problem.
car
crazy passion for the sport of my own time in 30 years I have gradually subsided
Porsche The last time Le Mans winning racing victory in 1971. my own passion for the sport of crazy time in 30 years faded, I became more calm, more objective, more precise factors to consider input-output ratio . This is why until today we do not have a brand within the group involved in F1 racing, F1 racing needs the money too much, too much as long as you do not find out mm stained with F1, pocket money will be the same as the water disappeared.
Under normal circumstances, sports cars and production cars the greater the interaction between technology, car manufacturers are putting their money for the car will be more.
year, the brake disc is in the car after the first the repeated trials, half a century later, the development will not be racing on regular production cars have so many beneficial effects.
trend
diesel engines will continue to dominate, at least in Europe
us the main trend of the automotive future ready. I think that diesel engines will continue to dominate, at least in Europe.
regular gasoline engines and direct injection gasoline engine is obvious comparison between the latter Volkswagen Group who is known as the FSI. test stand and test results show that the measured loop, FSI gasoline fuel consumption lower than the average 12% lower in everyday driving or even 15%.
I advocate, Volkswagen Group will gradually with the FSI replace all the conventional engines. As for the future will be like with a revolutionary engine, I have no idea.'s most likely that the hydrogen fuel cell.
possibility
1 升 demonstrated a fuel consumption of cars the possibility of a new family car fuel efficient vehicles
1 升 idea goes back to the first one 3-liter fuel efficient vehicles has just come out of the time. As time goes by, more and more I hope, in my term of office, in 65 birthday I saw the kind of car you can drive. I go to work the last time before leaving office, opened the car that is most appropriate, right?
in order not to make our research and development work into the game, we have carefully studied The car in the future production possibilities. may be therefore the emergence of a new non-mainstream models do!
cleverly designed two-seater, unparalleled environmental performance. and can be installed in the engine series, the other interesting factor. before and after the two seats arranged in aerodynamic car show, a new family of possibilities: for young people from the low quality and cheap daily driving car, to the power of strong super sports car, no do not have.
life creativity only in the relatively calm
days to be fully
in my quiet side of nature, but also arbitrary side, but I know that my creativity only in the days of relative calm to be fully.
about me the most concern is the relationship between me and cousins, and that is how many children I have the problem. wife Ke Lina (née Planta), and I have five children. I have the same (cousins) Ma Leina (maiden name Maule, her ex-husband named Porsche, the two are not married) has two children. in another in a relationship, I have two children. < br> 1982, 45-year-old me as the Audi R & D director, ending a young marriage. As we (me and wife Keli Na) inevitably to the other ins and outs before (25-year-old tutor) Wushu Na . Prather (Ursula Plasser) appeared.
I am very fond of Wushu Na, she is beautiful, optimistic, and the kids get along very well. I am more and more by her cheerful and natural temperament attracted the two of us did not take long to sparks. I have a daughter mm mm is only slightly smaller than the Wushu Na said to her: has maintained an optimistic character. in the work permit, my emotions will also be driven her up. as long as I do not travel, we try together.
19-year-old age difference in our marriage I have been busy three children. Our life is full of rich content, but no longer have my previous marriage or partnership that continued tension in the state. This family makes me more calm, more relaxed .
passion
the state of the target has been achieved ...
